Experiment icons

The 13 experiment icons in Analytics, described

A/B testab-test

An A/B test — two versions shown to different users, and a measure of which one wins.

Confidence intervalconfidence-interval

A confidence interval — the truth is somewhere on this line, the range of the estimate.

Experimentexperiment

An experiment — a flask for trying something and seeing what happens.

Experiment armexperiment-arm

An experiment arm — the branch of users that gets the new thing.

Holdout groupholdout-group

A holdout group — the users the experiment never touches, the control kept apart.

Novelty effectnovelty-effect

A novelty effect — the spike that was only curiosity before the numbers settle.

Sample sizesample-size

Sample size — how many observations you need before a result means anything.

Score cardscore-card

A score card — the headline number shown big, and how it moved.

Sequential testsequential-test

A sequential test — peek early at the results and stop honestly at the checkpoints.

Significancesignificance

Statistical significance — a result far enough out that it is unlikely to be luck.

Significancesignificance-test

A significance test — the difference is real, not luck, confirmed by the statistics.

SRM checksrm-check

An SRM check — the split is not the split you asked for, a sample ratio mismatch alarm.

Upliftuplift

Uplift — the difference the change actually made, measured against control.

In code, each is one import — import { AbTest } from "@iconmind/react/icons/ab-test" — and the same name in Vue, Svelte, Solid, Preact, React Native, Astro, Blade and Flutter.

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